Tag Heuer

TAG Heuer was established in Switzerland by Edouard Heuer in 1860 as Heuer AG. In 1985, the company was acquired by TAG (Techniques d'Avant Garde) Group and has been called TAG Heuer ever since. Until today, through its watch lines, including the most coveted models—the Carrera and the Monaco, TAG Heuer has embodied avant-garde, precision, and bold style that have marked the world history of the watch industry.