Tag Heuer
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TAG Heuer was established in Switzerland by Edouard Heuer in 1860 as Heuer AG. In 1985, the company was acquired by TAG (Techniques d'Avant Garde) Group and has been called TAG Heuer ever since. Until today, through its watch lines, including the most coveted models—the Carrera and the Monaco, TAG Heuer has embodied avant-garde, precision, and bold style that have marked the world history of the watch industry.
A men’s sports watch with black dial in a brushed steel case. The 41mm case is brushed stainless steel matched with a steel black PVD unidirectional turning bezel and screw-down crown. The look is sporty, urban and fearless. Super-LumiNova® indexes and hour and minute hands and a rhodium-plated red tip central hand make for optimal readability, even at night. The black rubber strap is closed with a brushed steel pin buckle. The TAG Heuer shield on the dial is white, red and green, the same livery colors that appear on all the brand’s sponsored race and rally cars. Precision powered by a Swiss-Made quartz movement, the bestselling TAG Heuer Formula 1 is guaranteed water resistant to 200 meters, thanks to a highly resistant sapphire crystal.
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